The Power of Association

If there was one thing that caught our eyes on the Straits Times was this Subaru advert. Let me point you to the proportion of colours they use. Lots of white on the background. Black for the description. Yellow and blue for the corporate colours. And...the mother of all red for the pricetag.

And why did it catch our eyes again?

Because it looks like a freaking IKEA advert! Anyone who religiously does corporate charity to the Swedish conglomerate will take a second glance of the Subaru advert. (Numerically, that would be half of Singapore's and Malaysia's population)

Our verdict on the advert:
Conventionally boring. Zero creativity. But works effortlessly.

Now, this is the power of ASSOCIATION. Two thumbs up for the lazy bastard who gave (much) thought into this ;)